Quey goes on to share three powerful ways you can change your email’s destiny and reach your targeted influencer. All in all, this is a perfect example of how you can use micro-influencers in an extensive campaign. A short and sweet personal email thanking an influencer … My earlier example of Jord comes immediately to mind. And Jord doesn’t just focus on one group either. Most ROI shoots for a 5:1 ratio, so you can see just how wild these statistics really are. How to Buy Traffic That Converts, How to Create an Ecommerce Website in 15 Minutes, How to Create Your First Website for Free in 2021. Not only will this get other influencers excited about being contacted, but many of them will be eager to share your content in order to show their support. In the beginning of my outreach career, the response rate I got was only approximately 10%. According to MailChimp studies, the best days to send emails are on Tuesday, Thursday, and Wednesday. There are several lists of top tools online with their statistics and ratings but since it’s a personal story, I prepared my own rate of tried and tested plugins. [sc name="affiliate-disclosure"]In the 90s, no one knew they were supposed to scroll down a page.Mice didn't have scroll wheels, some people, The terms “brand” and “business” are often used interchangeably. If you want to become a paid influencer, whether that means being able to pay off your phone bill each month through your collaborations or by having a full-on career as an influencer, keep reading and download my free Blogger’s Blueprint, which includes email templates for you … Formulating the perfect pitch takes a bit of getting used to. If time is of the essence, send your letter by email. So how do you fine-tune your search to find micro-influencers? Offer a free (beta) access. Even now, relying on them might not be the most efficient use of your marketing budget. I plan to spend $x on research, design, and distribution. The following is an example of my infographic pitch to one blogger. It helped them stand out from the vast amounts of content that were being created and shared alongside this project. Another observation: influencers can be easier to reach when you simply pay credit to their work in a genuine and not obviously suck-up way. This gives you a ready-made look into the specifics of their audience and gives you an idea of how active and engaged their profile is. For example, if you’re pitching to contribute content to an influencer’s blog, you provide them with high-quality content, while their patronage will give you more credibility as a professional content creator. We also knew we wanted to target content marketers looking to optimize their content for SEO. Let’s say you want to take your information and create an infographic. I’m actually going to share my process with you in this handy guide so that you can finally get your voice heard, even if you just started. You might be surprised by what you find. And I highly doubt you would find this YouTuber on a list alongside the likes of Rhett and Link. While the dictionary definitions might be similar, I don’t think this is a, Creating a high-performance website doesn’t happen by chance.We often fall short of real success. Don’t ignore the obvious signs- influencer marketing works. Finally, in your outreach to these contacts, include the following sentence in your email: “Also, if you’re interested in being featured in a future roundup, just shoot me a message and we’ll keep you in mind!”. No pressure. There’s an overabundance of data that’s going to be competing with your content, which means you need to make sure yours stands out. After this success, I felt invincible and even tried to get Chelsea Peretti to submit a tip: She never answered. If one strategy doesn’t work, you need to try something different and something slightly riskier. The key to finding the right influencers is to remember that the more you know about your target, the better you can create a pitch that will engage and sell them on your idea. If you ever had any doubts about influencer outreach, I hope that now you are at least beginning to understand the benefits behind it. This service lets you search for any potential influencer no matter how big or small their audience is. That’s just a waste of everyone’s time and money. Smart and busy people like influencers can detect personalized or universal character of any letter. If you suspect that you’re in the spam folder or are simply being ignored, it may also require you to go back to square one. Not getting a reply to a cold email, especially when you’ve tried every trick in the book, can be pretty disheartening.Influencers are inundated with emails, most of which are ignored. The reason being that tweeting to someone puts you out in the open and signals to the rest of the world exactly what you are working on. Blog post? Where can you get guarantees that a blogger you send an email to won’t trash it or mark it as spam? Getting influencers to respond to your outreach emails can be quite the challenge. So to figure out what works for you the best, you need to experiment and test. Thank You Letter for Gift: A gift is the symbol of the affection and care which we generally share or give to our loved ones, and receive the same from the ones as a symbol of the same affection.A gift can be … Easy, right? Some things to keep in mind about thank-you … This is the part where you need to do your second round of outreach. Within an hour of sending out the first batch of emails, we already had over 200 social shares. Hey Influencer, Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses. Things like sample sizes of another product you offer, personalized packaging or a handwritten thank you note help your brand stand out. If your email goes ignored, send a follow-up one. The more you know, the better your results will be. And this makes sense. How to Write a Thank You Email in Business English. Ebook? I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. But there are other reasons beyond the fact that other marketers are tapping into influencer marketing. How do outreach experts do it? Ask them specifically to share (and re-post) content with their followers. Keep in mind that a successful outreach strategy is all about live communication. In 2017, infographics will stay ahead of other content types. In other words, get creative with your projects. But does this actually help your project? In our case, those keywords were content marketing experts and SEO experts, and more general variations of those terms like content marketing insights, and SEO tactics. So I started researching and experimenting so I could reformulate my strategy. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. 3 Best Thank You Email Samples After an Interview. All in all, I recommend doing a little research for your niche, audience, and influencer audiences to find out where you should be posting. You can find volumes of advice on creating pitches for influencers. They get a nice watch. However, not every project has to rely on high-profile influencers to achieve its goals. Veronica Hunt is an experienced content marketer from Philadelphia and currently works for StudentShare as a content manager. Keep your subject line vague enough to peak interest, but try to address the person by name right off the bat so that it still comes off as personal. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you … As someone who receives a fair number of content pitches myself, it’s now easy to see what works and what doesn’t. Once we received all of the tips by the deadline we had given ourselves, we needed to pull out some of the juicier pointers. Sending a post-interview thank you email is one of the easiest ways to stand out from the competition. I used Twitter. That’s ok though since I still got my marketing nugget from Neil! The second process I used was an influencer search on Buzzsumo. The reason for this is not only to impress each expert featured in your roundup but to make anyone who wasn’t featured jealous. Just because your influencer might prefer financial compensation, there are still other ways to make your influencer feel that there’s a reward for their input. You may recall that I mentioned we had compiled a list of almost 140 different marketers, but our final piece of content included only 46 expert tips. Start by brainstorming as many “good’ ideas as possible. Canva has templates that you can choose from to help you nail the look and feel of your final product. If you need further proof at this point, take a look at this eye-opening statistic shared by Neil Patel: For every dollar you spend on influencer marketing, statistics show that you’ll average a $23 ROI. In fact, most don’t. The truth is, every pitch is different. Simply click on a template you like, then click on “use this template” in the top right corner. From there, just keep your pitch simple. Once that’s done, you can email a larger database of contacts (which you can do using a mail merge), including your own user-base of blog subscribers. We performed our outreach in two phases: I started out by individually emailing every participating expert (not email merging them all at the same time). What format best fit our goals? If someone is saying good things about your brand or is lending their expertise to your efforts, you want to make sure they get something out of it. ExpertVoice found that Micro Influencers improve your chances of conversions even more than the normal batch of influencers. Commission – If you have an influencer that keeps coming back into your efforts and leads to bigger sales, setting them up with a commission might not be a bad idea. You’re not done yet. According to a poll on the Tomoson blog, 59% of marketers are planning to increase their influencer marketing budgets over the next 12 months. If you don’t know their first name, stick to a more generic greeting. These Gmail plugins helped me to manage my emails and avoid making the same mistakes. When we conceived our expert tips project, we started with numerous different angles and ideas for how to approach our finalized piece of content. This particular channel only has 23,000 subscribers, but Jord’s influencer video got more than 13,000 views. It indicates that you are still awaiting a response. From there, you’ll be taken to Canva’s online editing tool. You can also gain quick access to their social media, website, and other helpful information. I would add for B2B players to also include LinkedIn high on their list, as it’s an emerging winner in that space. So make sure you deliver within the agreed deadline. Twitter is a great way to signal someone or remind them that you sent an email. If you struggle with revision and editing, I recommend using a tool like Grammarly to help fine-tune your grammar, spelling, vocabulary, and perform a final check on your content. Thank you for signing up! There is no general pattern or method that suits every blogger. We’ll offer you the chance to be a part of a huge influencers … There are thousands of online lists of marketing ideas. You can’t just create this stellar content with your influencers help and then not leverage it in the best places possible. They also provide influencer giveaway campaigns that have a promo code attached, as you can see from this example. Not valid in combination with any other offer, promotion, or discount. There are plenty of other creative ways to compensate influencers as well. So, if you are lucky and your subject line catches the blogger’s attention, the core of an email must be twice as good to persuade him/her to cooperate. To help shortcut your micro-influencer search, I recommend a service like Hypr. Try to find out why they didn’t respond or denied you. Thank you to Influencers Church South who donated over 90 Christmas gifts to the Child Protection Service and the Paediatric Unit at Flinders. And the benefit to the influencers? 4. By looking at this information, you can decide whether you have a potential micro-influencer or not. The reason is that it still earns three times more likes and shares than articles. If you go by our sweet spot from earlier, you’ll want to keep the follower limit between 10k and 100k. Eventually, you will start to succeed, but it takes persistence. Did we want to ask solely about content? This post breaks down the methodology behind the Thank You email template that's helped my … In fact, micro-influencers achieved 22.2 times more conversations than average when they recommended products to their audience. Thank you … The reason this old rule still stands is that, frankly, an average businessman gets 91 letters each day. Even after we were ready to publish the “final” version, at the last minute, we would notice major errors that needed to be fixed. David Zheng is an alumnus and former contributor to The Daily Egg. I say “modest” because their following is still large by some standards, only they’re smaller than the millions of followers a high-profile influencer would have. Write a thank-you letter; Thank-you emails will help build good, even possibly longer-term relationships with influencers. You have a really good chance of getting a lot of traffic to your post if they spread the word, and the majority of them will. If you are looking for influencers that have experience in the best email marketing practices and are willing to share their insights, check out this list of 75 best email marketing influencers … Don’t be discouraged though. If you can prevent burnout and keep your ideas rolling, the mutual growth can be explosive. Your best bet is to ride along on the coattails of those influencers. Never plead with influencers — just make sure to offer a mutually beneficial relationship. Below, I will demonstrate one of my frequently used email templates to influencers and point out its main components: This technique can have different results depending on the author’s interest for a particular period. They put the “sweet spot” of comment activity and following between in the 10k-100k followers window. Clearly states the purpose of getting in touch. I added all of these influencers into a spreadsheet where I tracked their names, companies and websites, any relevant blog posts and articles, and of course their email addresses. As you can see when I put this post into Grammarly, it had something for me to change almost immediately: The worst thing you can do is publish something and then have the influencer email you telling you that you misspelled their name, or used an incorrect picture to represent them. Influencer mention template. Weeks (and tons of pitches) passed before I realized that my approach needs to change. Brands like TapInfluence have started cashing in on the influencer marketing wave by providing an engine that fosters connections. Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. Re-email all the participants individually. Make a specific blueprint without too many details, use bullet lists, and a 3-sentence description of your message. End on a note that offers further opportunity for collaboration. 2. Writing a cold email … It depends. Whatever route you take, modify every pitch to your specific audience. Send a single concise message with only a single request per email. Here’s what I said in my email to the experts: The next round of emails to send out is to the list of people who showed interest from the Skyscraper Technique. Lately, the term “influencer marketing” has begun to apply to all social networks. Reaching out to influencers can help you develop rich and high-value content that your audience actually wants to read. Identify Audience and Influencers … This influencer marketing campaign should improve conversion rates by x% by y date. Thank-you emails will help build good, even possibly longer-term relationships with influencers. But that doesn’t mean they’re not on a list somewhere. That doesn’t mean that I didn’t try to get in touch with the ones who didn’t reply. Notice how different the messages are for each of the bloggers I reached out to. Finally, once you’ve picked a project and decided on goals, it’s time to determine the format you’ll be using for your finished piece of content. 🎅 🎁 Thank you … ROSSI Stars Influencers program is designed for TALENTED influencers interested to develop their skills, build a career in this industry and contribute to the growth of the brand. A handwritten thank you note – from the stationary you choose, the pen you … Chances are any marketer or entrepreneur you outreach to understands the value of being featured in a well-researched and promoted piece of content. After setting an appointment over the phone: “Thank you for taking the time to talk with me on the … Use a straightforward subject line. After we had compiled all of the condensed tips, we needed to work on designing the infographic and the ebook. Just look at how brands like Jord tap into micro-influencer content with strategic YouTube features. The evidence says an overwhelming “yes.”. 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